about

Bondi Heels was created by podiatrist and former professional AFL footballer Ben Holland. After years competing at elite level, Ben experienced the toll of physical training, repetitive impact and sports footwear on the feet. Later, across more than 25 years in clinical podiatry practice, he saw the same problems in everyday Australians: dry skin, cracked heels, painful fissures, pressure lesions and preventable foot damage.

"What frustrated him most? Many heel balms on the market weren't effective enough to make a real difference. The ones that did contain urea were often thick, greasy and unpleasantly scented, patients quickly stopped using them, and their cracked heels kept coming back."

So Ben created a heel balm that ticks all the boxes. It's built around 25% urea for real results, formulated to be non-greasy, fast-absorbing, smooth and pleasant to use every day — made with natural ingredients, right here in Australia.

Why 25% Urea?

Urea is already present in your skin,  it's a natural part of what's known as your skin's "Natural Moisturising Factor" (NMF), the mix of compounds your skin produces to hold onto water. Because it's a substance your skin already contains and uses, urea is a powerhouse skincare ingredient,  it draws moisture into the tough skin on your heels and helps soften areas of hard, thickened skin. At 25%, urea also works to gently break down built-up hard skin, layer by layer. Bondi Heels is formulated with 25% urea,  a concentration that perfectly balances the moisturising and exfoliating action needed for softening rough and cracked heels.

Ben has translated over 25 years of clinical insight into a heel balm that works as hard as the feet it's made for.

Ben Holland, Founder and Podiatrist
AHPRA registered 0001403988
Australian-owned. Australian-made. For smooth, healthy, hardworking feet